ABOUT

Joni Säde aka. Jay Ray is an independent solo artist and producer from Finland. He started to work as a solo artist in the beginning of 2012 and before that he was working in different bands. His music style is mostly known by electro-cinematic rock and metal that combines elements from various genres of music.

Jay Ray launched his solo career by earning victories in remix competitions. The most significant being the Serj Tankian competition where Tankian himself picked out the winner out of hundreds of participants. One of his distinguished trait is that he uses his own vocals in all of his remixes. 

Jay Ray has collaborated with many popular artists such as Marko Saaresto of Poets of the Fall, Jimmie Strimell (ex-Dead by April), Paul Udarov, Entropy Zero to name a few.
Jay's debut album Self-Resonance was released in 2017.

Later his music got featured in several games such as demolition derby themed racing game Wreckfest, released by the Finnish game developer Bugbear Entertainment. His music is also featured in the games following games; SCUM, Avakin Life, Once Human, FitXR and Demolition Derby 3

In 2020 Jay was taken by a rather pleasant surprise when his song 137 was featured in the hit commercial made by Hugh Jackman and Ryan Reynolds. 

The journey goes on..

Ever since I was a kid I've always been singing a lot, Every time I bought a new CD, we sang like crazy with my brother. I used to perform in our school often and my teacher encouraged me to continue singing. ”
I was around 15 years old when I started to play around with all kinds of music making softwares. My passion was always in electronic music as I was listening to a lot of trance and stuff. Then a couple of years later I started practising guitar after being inspired by Metallica with their riffs. Same time I founded my first band and we played covers from Metallica and some other bands. I had many band projects up until in 2012 I decided to go solo. That felt the most right to me. ”
In 2010 I quit my day job, sold my house, my car and everything I could spare so I could put all my time and effort on learning the art of music production. I've been doing it ever since.” - Jay Ray